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Logo
Creation,
Logo
Design
What is
a logo
used
for?
A logo
is a
graphical
element
(symbol,
emblem,
icon,
sign)
that,
together
with its
logotype
form a
trademark
or
commercial
brand.
Typically,
a logo's
design
is for
immediate
recognition.
The logo
is one
aspect
of a
company's
commercial
brand,
or
economic
or
academic
entity,
and its
shapes,
colors,
fonts,
and
images
usually
are
different
from
others
in a
similar
market.
Logos
are also
used to
identify
organizations
and
other
non-commercial
entities.
http://en.wikipedia.org/wiki/Logo
Today
there
are many
corporations,
products,
services,
agencies
and
other
entities
using an
ideogram
(sign,
icon) or
an
emblem
(symbol)
or a
combination
of sign
and
emblem
as a
logo. As
a
result,
only a
few of
the
thousands
of
ideograms
people
see are
recognized
without
a name.
It is
sensible
to use
an
ideogram
as a
logo,
even
with the
name, if
people
will not
duly
identify
it.
Currently,
the
usage of
both
images
(ideograms)
and the
company
name
(logotype)
to
emphasize
the name
instead
of the
supporting
graphic
portion,
making
it
unique
by its
letters,
color,
and
additional
graphic
elements.
Ideograms
(icons,
signs,
emblems)
may be
more
effective
than a
written
name
(logotype),
especially
for
logos
being
translated
into
many
alphabets;
for
instance,
a name
in the
Arabic
language
would be
of
little
help in
most
European
markets.
An
ideogram
would
keep the
general
proprietary
nature
of the
product
in both
markets.
In
non-profit
areas,
the Red
Cross
(which
goes by
Red
Crescent
in
Muslim
countries)
is an
example
of an
extremely
well
known
emblem
which
does not
need an
accompanying
name.
Branding
aims to
facilitate
cross-language
marketing.
The
Coca-Cola
logo can
be
identified
in any
language
because
of the
standards
of color
and the
iconic
ribbon
wave.
Some
countries
have
logos,
e.g.
Spain,
Italy,
Turkey
and The
Islands
of The
Bahamas,
that
identify
them in
marketing
their
country.
Such
logos
often
are used
by
countries
whose
tourism
sector
makes up
a large
portion
of their
economy.
Source:
http://en.wikipedia.org/wiki/Logo
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